Released in 1998, Gomez's debut album, Bring It On, was the band's first self-produced full-length studio album after signing with Hut/Virgin in 1997. Recorded in Liverpool, the band, along with engineer Ken Nelson, transformed their early demos into the album that would go on to be certified platinum and win the Merucry Music Prize.  Bring It On includes "78 Stone Wobble",  "Get Myself Arrested", and "Whippin' Piccadilly" among others.